Why do your clients need media traning?

In Why your clients need media training, the author shared her experiences. She said that a PR person arranged an interview with his client, who was the head of product marketing. The PR person tried to ask some questions regarding his company, but the his client did not know how to answer these questions. I agree what the author said in the article, “Media training is important because it teaches spokespeople about how press works and what a feature actually is.” It is a real situation that might still happened in somewhere else. Good media training might facilitate the communication for both company and social media.

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